Effective, persuasive communication wins customers. Words, pictures and presentation all influence customers' opinions of the value of your products and services.
Your communications must show that you are the best solution to their problems.
Praxis creates attractive and compelling customer communications for small businesses. We'll work with you for every stage of the process, from writing copy, taking photos and sourcing imagery, and designing and commissioning printed material, building websites and more.
Do you recognise the need to improve your customer communications but stumble at the very first hurdle - writing the content?
You're intelligent, and you definitely know your subject - your business - inside out, but writing compelling copy just isn't one of your business skills.
If writing is not one of your business skills then outsource it.
Praxis regularly writes copy for our customers. We'll sit down with you and explore what your business goals are; what customer response you want to achieve; and what key points, phrases or ideas will highlight your business's Unique Selling Points. We'll ask for samples of reference materials if you have them, and write an initial draft for to you to consider. Then we work it through again with you to perfect it. Couldn't be easier!
"A picture is worth a thousand words." It might be a cliché, but it's true. A great image grabs the eye faster and holds it longer than any carefully worded paragraph.
Another cliche - "seeing is believing" - is equally true, even for images we know to be false but want to believe emotionally. Good pictures inform the viewer factually and emotionally and are powerful tools in your communications kit. Smart communicators constantly leverage images to perform all sorts of emotional and factual "heavy lifting" in their communications.
Praxis can illustrate your business with clever, eyecatching imagery for editorial or "storytelling" tasks, and with appealing and pleasing product shots for catalogue or web store use. Sources include quality stock photography, our in-house photographic resources and other professional illustrators and photographers.
The words are written; the pictures are ready. It's time to assemble them into sales-winning collateral. Brochures, cards, websites, emailable PDF files and more - they're today's tools for the business of doing business.
Praxis has years of experience designing and producing sales collateral of all sorts - cards, brochures and websites right up to full corporate identities. We can start afresh, or create pieces to fit existing design directions.
Small items - a business card, for example - might take only one email brief to produce. Complex projects such as websites require a good deal more communication and review.
We understand that projects like these may be new to you, so we always take the time to explain what we'll be doing, when, and why. You'll always know exactly what you're paying for and what to expect.
© 2009 Praxis Creative Art, Unit 6, 116-118 Wollongong St, Fyshwick, Canberra, ACT. PH 0409 986 268 ABN 73 892 953 959